Bruce Lee, Actor: Enter the Dragon. Bruce Lee remains the greatest icon of martial arts cinema and a key figure of modern popular media. Had it not been for. What started as a grassroots movement to honor Bruce Lee's philosophies and dedication to his craft and his life, is becoming a thriving (c)(3) not-for-profit. Happy 50th Anniversary of jeet kune do - Bruce Lee's Martial Way. The term jeet kune do was coined and put into use in by Bruce Lee (he wrote the name.